AI Insights · Timothy · October 2023
Top 5 Virtual Fitness Programs in Europe Q3 2023 Performance
Explore the performance trends of the top 5 virtual fitness programs in Europe for Q3 2023, including downloads, revenue, and active users.
In the third quarter of 2023, the top 5 virtual fitness programs in Europe showed notable trends in downloads, revenue, and active users. Here’s a detailed look at their performance, based on data from Sensor Tower.
Strava: Run, Bike, Hike experienced fluctuations in both revenue and user engagement. Weekly revenue peaked at around $1.6M in late July before settling around $875K by the end of September. Downloads remained relatively stable, hovering around 140K to 160K per week, with a slight dip in mid-August. Active users saw a peak of 4.2M in early August, followed by a gradual decline to approximately 3.9M by late September.
komoot - hike, bike & run showed a significant increase in revenue mid-quarter, reaching up to $860K in mid-August. However, revenue declined to about $371K by the end of September. Downloads showed a similar trend, peaking at nearly 250K in mid-August and then decreasing to around 169K. Active users reached a high of 3.8M in early August before dropping to approximately 3.2M by the end of September.
Fitbit: Health & Fitness had a consistent performance with weekly revenue ranging from $365K to $455K. Downloads fluctuated slightly, peaking at 55K in mid-July and then stabilizing around 42K by the end of September. Active users remained stable, averaging around 2.2M throughout the quarter.
AllTrails: Hike, Bike & Run saw a steady increase in revenue in July, reaching up to $265K, before declining to approximately $166K by the end of September. Downloads peaked at 180K in mid-July but fell to around 70K by late September. Active users peaked at 745K in mid-July and then decreased to around 551K by the end of the quarter.
Zwift: Ride and Run maintained a stable revenue stream, averaging around $224K per week. Downloads showed growth, peaking at 6.5K in mid-September. Active users saw a gradual increase, reaching over 41K by the end of September.
These insights are derived from Sensor Tower's comprehensive data. For more detailed analytics, visit Sensor Tower’s platform.
